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The Cool Factor – Barrington LEADS

The Cool Factor


The COOL FACTOR is a social marketing communications campaign directed towards the students of Barrington High School. ¬†Social marketing is the application of commercial marketing technologies including posters, slides on TV’s around campus, videos and newsletters in the bathrooms. The goal of the campaign effort is to change behavior and improve well-being.

The COOL FACTOR is funded by:

Illinois Department of Human Services and the Lake County Health Department

©2015 Barrington LEADS. All rights reserved.